In the Most Recent Celebrity News…

Kanye West says when it comes to the GAP, it “All Falls Down!”

Just hours after announcing that he would no longer partner with clothing retailer, GAP, there hasn’t been much talk about the details. 

During his interview on CNBC’s Closing Bell, he explained how it was a “dream” to work with the giant retail company in order to “bring the best product possible to the masses.”

The deal was solidified back in 2020 over the span of 10 years. However, West’s hopes went unmet as the partnership was faulty due to discrepancies led by the company’s executives.

“And I always talked to them about doing products for $20, like the best product in the world designed at the same level of the top fashion houses in the world at $20 for the people,” he told Closing Bell

Ye expressed his disappointment as to how GAP went about pricing items of his collection saying,

“I wasn’t able to set the actual price that I wanted for this collection and then they actually took one in the shirts and sold it for $19. Didn’t price myself at like 200 and above their whole price point, normally.”

Instead, GAP priced West’s collection at a higher price point of $200 but was not willing to sell the exact same clothing items for $20. Apparently, that surprise wasn’t a part of the initial agreement.

Press play below:

What’s Next for the GAP?

According to GQ, Marke Breitbard, GAP’s CEO, gave a heads up on Thursday to employees that they would “wind down” the Yeezy Gap Partnership.

However, the company would continue the terms of the deal to further plans for products already in the making,

“While we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned,” Breitbard wrote, per Bloomberg.

Emil Flemmon

Èmil Flemmon is the Managing Editor for the 360 Baseline Movement. The Atlanta-based editor, red carpet interviewer, writer, and photographer, has had a career spanning over a decade in the editorial industry. His work has been featured in Kontrol Magazine, The Atlanta Voice, Blavity, Aspire TV, REVOLT, The Jasmine Brand, and Where Y'at Magazine in New Orleans. His mission is to help journalists and publicists have better connectivity and relationships exclusively through the movement.

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