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In The Latest Entertainment News Of All Things Diddy

Diddy is joining the conversation alongside Tyler Perry showing interest in purchasing a majority stake in BET, per Variety. Paramount Global announced that the network is currently up for sale on March 13. In addition to BET, BET+, and VH1 are also a part of the deal.

The music mogul, who’s already the chairman of REVOLT TV, has his own intentions for the longstanding network. Diddy’s sources say he is “exploring the opportunity to purchase BET as a part of his strategy to build a Black-owned global media powerhouse.” 

While nothing has been finalized and the “I Need A Girl” rapper hasn’t revealed anything publicly, Paramount Global has been hush-hush regarding the circle of other hopefuls.

As the owner of Revolt, launched in 2013, Diddy’s hip-hop multimedia company has produced long-form content on the multi-platform with popular series such as Drink Champs and Caresha Please

He joins the rumor circuit with Perry. The director may be doing some things of his own. The media mogul and director is reportedly swimming around negotiations to buy a majority stake in the network.

In case you didn’t know, Robert Johnson was the co-founder of BET and in 2000, he sold the company to Viacom for $3 billion. This catapulted him to billionaire status leading to the sale of the nation’s largest Black-owned cable channels.

Perry is already a minority owner of the BET Media Group including BET and VH1. He’s produced successful shows for BET and BET+ such as #Sistas, #Zatima, and #TheOval

Back in 2017, the actor cemented a deal with Paramount that launched in May 2020. There has been no further talk announced from either party.


Emil Flemmon

Èmil Flemmon is the Managing Editor for the 360 Baseline Movement. The Atlanta-based editor, red carpet interviewer, writer, and photographer, has had a career spanning over a decade in the editorial industry. His work has been featured in Kontrol Magazine, The Atlanta Voice, Blavity, Aspire TV, REVOLT, The Jasmine Brand, and Where Y'at Magazine in New Orleans. His mission is to help journalists and publicists have better connectivity and relationships exclusively through the movement.

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